Swiss RADO is an important brand under the Swatch Group. Since its inception in 1957, RADO watch has been a leader of global watch design and innovative materials, is also the first luxury Designer Watch brand entering into China. Uphold the brand core spirit ” Unlimited Spirit” – Visionary, Innovative and Iconic, Swiss RADO not only has a breakthrough in materials and technology in recent years, but also frequently cooperates with the internationally renowned designers ( such as Jasper Morrison ) to create pioneer and to create the future.
In 1957, Swiss SCHLUP Company, who was the always professional supplier of watch movement, first launched RADO brand collection watch. After five years, RADO launched the DiaStar watch. With its distinctive oval shape design and innovation in high-tech tungsten titanium alloy, this watch shocked the industry and then soon conquered the market. Since then, Rado began its brand road to success perfectly combining innovative materials and unique design in one. In 1986, Rado unprecedentedly launched the Integral precision ceramic collection watch. Just three years later in 1989, the legendary Ceramica watch was launched – the world’s high-tech ceramic watch was born. Thereafter, Rado continued to accumulate and to deepen the understanding of high-tech ceramic material. Finally, it successful got rid of the traditional watchmaking limitations from the aesthetics and technology. In 2004, Rado has a new breakthrough in the filed of innovative material, creating the world’s hardest watch — V10K collection.
Great efforts in the contemporary design Rado paid in recent years are be obvious to people. First of all, the brand’s important communication is to focus on” innovative design and comfortable to wear”. What’s more, Rado was awarded the most prestigious world four top four top design awards, including ” Reddot International Design Award”,” iF Design Award”,” G-Mark special design award” and” IDEA Design Award”.
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